It was inevitable a major label would eventually
launch a band via the medium of drama given a lot of producers remember Rock Follies and Breaking Glass, not to mention Endemol's involvement (Xenomania too, but they have to have a clunker eventually) One odd note, though - the band include the daughter of Jah Wobble, who of course came to prominence in Public Image Ltd, the overlying idea of which was band as production company. Now it's vice versa.
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