However, just this evening on BBC1 an even more bizarre cross-cultural exchange that left all sides looking awkward took place. It came in the Six O'Clock News' nightly midway Special Report, usually four minutes about African famine or wonder drug development but tonight following the herd to SXSW on the hook that James Blunt's been number one there so why can't every other British band. And who did they pick out as being at the vanguard of the new Brit boom?
The Rakes. On the 6 O'Clock News.
Not much of them, obviously - them entering the stage, five seconds of All Too Human, five seconds of Work Work Work, brief chat with Matthew, brief chat with Jamie. The odd thing was, though, that it didn't even seem to register who they were or in what context they deserved to be playing at such a major event, which just made them look like chancers to go with their status as the most stereotypically Proper British Indie band in existance...
...rather than a band picking up small but sure amounts of US blog hype, which is what they are, and they looked to be playing to a full and not tiny venue too. What was it supposed to tell us about British bands' chances in America? Without a fuller look, very little, but at least it got a film crew out of the house.
Anyway, don't listen to us, listen to people who are there, like Minnesota Public Radio's live streams, mp3.com and Drowned In Sound's blog (when they update it).